And you thought those people that set up roomfuls of dominos to
knock over were amazing. There are no computer graphics or digital
tricks in the film linked below. Everything you see really happened
in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing
up again. The crew spent weeks shooting night and day. By the time
it was over, they were ready to change professions.
The film cost six million dollars and t ook three months to complete
including full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover
for a lifetime.
However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for
itself simply in "free viewings" (Honda isn't paying a
dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on
it immediately without any hesitation, including the costs. &nb
There are six and only six hand-made Honda Accords in the world.
To the horror of Honda engineers, the filmmakers disassembled two
of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer
graphics have become.
They fell off their chairs when th ey found out it was for real.
Oh, and about those funky windshield wipers. On the new Accords,
the wind shield wipers have water sensors and are designed to start
doing their thing automatically as soon as they become wet. Click